Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website.
Interstitial ads are promotional pages that show up before a visitor makes their way to the content they actually want to see. It basically guarantees visibility. Interstitial ads are prime targets for adblock software, and many clients avoid them on principle. As a result, the industry has undergone a mild reformation. They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.
When it comes to advertising on social media, everything is pretty new. The way we advertise on these platforms is continually changing. Social ads generally follow Pay-Per-Click or Pay-Per-Impression models, making them relatively easy to budget for – because you pay for what you get. Now for a closer look at Facebook as an advertising platform.This social network is perhaps the most progressed with its digital advertising platform. Facebook ads are similar to Google PPC campaigns, where you can bid for clicks or impressions on different keywords, then display ads on Facebook’s right vertical bar. More recently Facebook introduced news feed ad spots if you have an active Facebook page. These are proving a much better ROI than the right side bar.Keep in mind that the people seeing your ads will find them in a social context – so photos and images are a core component of a successful ad campaign.The sheer number of users Facebook has, makes it a perfect fit for B2C marketers. But B2B marketers have started to make their presence known because of the extremely targeted information the platform is accruing on all of us. Facebook ads are easy to launch, and just as easy to edit (especially with the new mobile ad manager).Marketers are able to make spot fixes on the fly to optimize and correct underperforming ads while boosting budget for winners.